Kyogoku Professional
A Japanese professional haircare brand, built from the identity outwards.
Art director in Budapest. I work across brand, 3D and motion, and I've been doing it since I was seventeen.
Sixteen years later I'm a Senior Art Director at Emerson, without a design degree. I still build things to understand them, which is how 3D, motion and lately headsets crept into the work.
A Japanese professional haircare brand, built from the identity outwards.
MUGEN, Black Diamond, La Oil and the colour range, designed and rendered as one premium language.
Accurate 3D models built with the product team, then taken through to campaign renders and motion.
Introducing the vending machine, in three easy steps: request it, get the code, receive it.
WTS, episode 3: how we help you if something is broken, or if you need something new.
Brand pages for a drinks catalogue: the story, the strengths, the facts.
A job marketplace for the beauty industry, serving graduates and the salons trying to hire them.
An app connecting solo travellers with locals, where the hard problem was trust.
One identity family across three services: Erasmus Life, Erasmus Point and Erasmus Life Housing.
NI test hardware at full size in a headset, pulled apart module by module.
A personal piece: black stone hands, gold spheres, one orbit.
Before Emerson I was at Geometry Global, part of VML and Ogilvy, on campaigns for Dyson, Coca-Cola, Bank of England and Nokia.
I also mentor a few designers who are taking the long way in, like I did. Ask me about it.